Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Easily create emails with our drag-and-drop builder or use our pre-designed templates that are impactful and relevant but most importantly save you time. Engage with your audience effectively by segmenting. Improve your conversions or sales by targeting a smaller subset.